How VisitorIQ collects, uses, and protects your information — including our WhatsApp Business messaging service.
VisitorIQ ("we", "our", "us") is an AI-based real estate site visit intelligence platform built and operated from India. We help real estate developers and sales teams capture authentic visitor intelligence — real budgets, true objections, and buying intent — directly at property project sites.
Our platform operates through:
For questions about this policy, contact us at ashish@visitoriq.in.
We collect information in several ways depending on how you interact with VisitorIQ.
Name, mobile number, email address, city of residence, property type interest, budget range, purchase timeline, source of discovery, and optional feedback/comments entered into the digital guestbook at a real estate project site.
Business name, contact person name, phone number, email address, billing details, project information (project name, location, unit configurations, pricing), and team member credentials for dashboard access.
Agent name, site visit date/time, visitor assessment notes, objection categories, follow-up priority tags, and body-language/intent signals captured during site visits.
Device type, browser type, IP address (anonymised after 24 hours), page interaction data, session duration, and guestbook form completion rates. We use Google Tag Manager (GTM-NS94NFKV) for analytics event tracking.
Phone number, message delivery status, message read receipts, and any replies or responses you send back to our WhatsApp Business number as part of follow-up automation flows. See Section 4 for full details.
We use collected information for the following purposes:
| Purpose | Legal Basis | Data Used |
|---|---|---|
| Generating visitor intelligence reports for real estate developers | Legitimate interest (B2B service delivery); consent (visitor guestbook) | Guestbook responses, agent notes |
| Sending WhatsApp follow-up messages to property visitors | Consent (explicit opt-in at guestbook) | Phone number, visit details |
| AI-powered scoring & analysis of visitor intent and readiness | Legitimate interest (improving sales conversions for clients) | Guestbook data, agent feedback |
| Providing dashboard access to client sales teams | Contractual necessity | Visit data, aggregated analytics |
| Product improvement and feature development | Legitimate interest | Anonymised/aggregated usage data |
| Billing and account management for developer clients | Contractual necessity | Contact details, billing data |
| Legal compliance and fraud prevention | Legal obligation | All relevant data as required |
We do not sell personal information to third parties. We do not use visitor data for advertising targeting outside of the service purpose described above.
VisitorIQ uses the Meta WhatsApp Business Platform (Cloud API) to send automated messages to property visitors who provide their phone number at the site guestbook. This section discloses how this service works in full transparency.
Powered by Meta WhatsApp Business Platform (Cloud API)
When a property visitor completes our digital guestbook, they are shown a clear opt-in notice asking for their consent to receive WhatsApp messages from VisitorIQ and/or the real estate developer they visited. WhatsApp messages are only sent to visitors who explicitly opt in.
Types of WhatsApp messages we send:
Data shared with Meta for WhatsApp delivery:
Meta processes this data in accordance with WhatsApp Business Data Processing Terms and Meta's Privacy Policy. VisitorIQ acts as a data controller for guestbook data and a data processor when sending messages on behalf of real estate developer clients.
Consent is collected at the guestbook form via a clearly visible, separate checkbox with the text: "I agree to receive WhatsApp messages from [Developer Name] via VisitorIQ regarding my site visit and property information." This checkbox is unchecked by default. No messages are sent without this affirmative opt-in.
You can opt out of WhatsApp messages at any time by replying STOP to any message we send. Alternatively, contact us at ashish@visitoriq.in or call +91 70000 40994 to request removal from our messaging list. Opt-out requests are processed within 24 hours.
We send a maximum of 3–5 WhatsApp messages per visit cycle (visit confirmation, follow-up survey, property info, and callback scheduling). After 30 days of the site visit, messaging for that visit cycle ends unless you have separately opted in to ongoing developer communications.
All WhatsApp messaging conducted by VisitorIQ complies with Meta's WhatsApp Business Messaging Policy and Meta's Commerce and Business Policy. Message templates are pre-approved by Meta before use.
We share data only as described below. We never sell personal data.
| Recipient | What is Shared | Why |
|---|---|---|
| Real Estate Developer Clients | Guestbook responses, AI-scored visitor profiles, agent notes, analytics reports | Core service delivery — developers are the primary subscribers of VisitorIQ |
| Meta Platforms (WhatsApp) | Phone number, message content, delivery metadata | Delivering WhatsApp messages via the Business Cloud API |
| Cloud Infrastructure Providers | Encrypted data at rest and in transit | Hosting and database services (e.g., AWS / Google Cloud) |
| Analytics Providers | Anonymised usage events (via Google Tag Manager) | Product analytics and performance measurement |
| Legal / Regulatory Authorities | Data as legally required | Compliance with applicable Indian laws (IT Act, DPDP Act 2023) |
All third-party service providers are bound by data processing agreements (DPAs) and are obligated to protect data to standards at least equivalent to this policy.
We retain data for as long as needed to fulfil the purposes in this policy, or as required by law.
| Data Type | Retention Period |
|---|---|
| Visitor guestbook submissions | 24 months from date of visit, or for the duration of the client subscription, whichever is shorter — then deleted or anonymised |
| WhatsApp messaging logs | 12 months from last message, then purged |
| Agent feedback notes | Duration of developer client subscription + 6 months |
| Developer/client account data | Duration of subscription + 3 years for billing/legal compliance |
| Anonymised analytics | Retained indefinitely (no personal identifiers) |
Upon termination of a developer client's account, all associated visitor data is deleted within 60 days, except where retention is required by applicable law.
We implement industry-standard technical and organisational measures to protect your data:
No system is 100% secure. If you believe your data has been compromised, contact us immediately at ashish@visitoriq.in.
Under the Indian Digital Personal Data Protection (DPDP) Act, 2023 and applicable data protection principles, you have the following rights:
You can request a copy of the personal information we hold about you.
You can request correction of inaccurate or incomplete personal data we hold.
You can request deletion of your personal data, subject to our legal retention obligations.
Where processing is based on consent (e.g., WhatsApp messaging), you may withdraw consent at any time. Reply STOP to any WhatsApp message, or email us to withdraw consent for other processing.
If you believe your rights have been violated, you may lodge a complaint with us first. If unresolved, you may approach the Data Protection Board of India (once constituted under the DPDP Act, 2023).
To exercise any of these rights, email ashish@visitoriq.in with subject line "Data Rights Request". We respond within 30 days.
VisitorIQ is a B2B platform designed for real estate professionals and adult property buyers. We do not knowingly collect personal information from individuals under 18 years of age.
If you believe a minor has submitted information through our platform, please contact us at ashish@visitoriq.in and we will delete that data promptly.
We may update this Privacy Policy from time to time to reflect changes in our practices, services, or applicable law. When we make material changes, we will:
Your continued use of VisitorIQ after a policy update constitutes acceptance of the revised terms. We encourage you to review this page periodically.
For any questions, concerns, or requests related to this Privacy Policy or your personal data, please reach out to us:
We aim to respond to all privacy enquiries within 30 days.